
What they say:			What they mean:

New				Different colors from previous version.
All New				Not compatible with previous version.
Exclusive			Nobody else has documentation.
Unmatched			Almost as good as the competition.
Design Simplicity		The company wouldn't give us any money.
Fool-proof Operation		All parameters are hard-coded.
Advanced Design			Nobody really understands it.
Here At Last			Didn't get it done on time.
Field Tested			We don't have any simulators.
Years of Development		Finally got one to work.
Unprecedented Performance	Nothing ever ran this slow before.
Revolutionary			Disk drives go 'round and 'round.
Futuristic			Only runs on a next generation supercomputer.
No Maintenance			Impossible to fix.
Performance Proven		Worked through Beta test.
Meets Tough Quality Standards	It compiles without errors.
Satisfaction Guaranteed		We'll send you another pack if it fails.
Stock Item			We shipped it before and can do it again.
