
Build a better mousetrap, the saying goes -- and with the brassiere, Yankee 
Ingenuity did exactly that.  But their true stroke of genius was the new bait.
The old fashioned mousetrap was loaded with cheese; nobody cares much about 
cheese, except mice.  But when American know-how reloaded the brassiere with 
tits, every heterosexual male in the country was hopelessly trapped.
		-- Alan Sherman, "The Rape of the A*P*E*"
